Showing posts with label customer loyalty. Show all posts
Showing posts with label customer loyalty. Show all posts

One day a year, the good folks at Ben & Jerry's give away a free cone to anyone that comes in to one of their stores. It's part of showing gratitude to their customer base. I'm sure they hope to win new customers and it's good PR. Yesterday was that day. My husband and son went in to collect theirs and encountered a really rude employee. I'm sure she was inundated by the crowds, but at the same time, she should be glad to have a job in this economy. Right?

Let's move on to America Online. Several years back, executives at AOL decided that they would make their services free to anyone who already had internet access. Millions of subscribers quickly changed over. Here's the catch--if you are not a paying member, they don't provide any technical support. So, if their service happens to hit a kink, which it frequently does, they won't talk to you.

Finally, I've been hearing a lot lately about Acai berry scams. The Acai berry was touted to be the best thing since the birth control pill. It was supposed to be high in antioxidants and very good for your health--so good that they would give you a supply for free. The catch was--when you signed up for your free batch, you had to give your credit card number to continue to receive it after your free batch ran out. Unfortunately, most folks started getting charged long before they even received the free supply. Many had to actually cancel the credit card in order to stop the charges.

The moral of the story is--Sometimes it's better to pay for services and have recourse, than to be at the mercy of a freebie. What do you think? Any more examples?

Your comments--priceless!!

What's with the free breakfasts? Denny's gave away Grand Slams last Tuesday as part of it's Super Bowl promotion and in another couple weeks, IHOP will host it's annual Free Pancake Day. Roaring Lion Energy Drink is giving away both a can of their product, as well as a can of their competitor's--Red Bull, for comparison. These is just the latest in marketing tactics geared towards consumers. These companies hope that if they lure you in with the free offering, that you may become a loyal customer.

I admit, free works for me. I like getting free products. In fact, about a year ago, I signed on as a agent with a company that sends me free products to try, in return for telling other people about those products. Some of the products that I have tried include snack foods, gasoline, soft drinks, laundry detergents, household cleaning products, and "healthy menu" items at chain restaurants. But, after using the sample, I seldom use the product again. It's not always that I wasn't impressed with the product, just not enough to stray away from being a "price shopper." For instance, I like Snuggles' new Almond Fabric Softener, but not enough to pay extra for it. If Downy is on sale this week, then that's what i get.

Would you go out of your way for a free product? Do you love to go to Costco on the weekends, just for the free samples? And then, once you've tried it, does it become your regular brand? Share your experience.

Your comments--priceless!!
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